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CORPORATE PROFILE

BACKGROUND

Art of living is a lifestyle and homeware store that was opened in 2007, with the intention of showcasing the extensive range of glassware that Promo Lanka Marketing (the sourcing company) had and from which hoteliers and members of the hospitality sector could chose from. AOL has since then expanded and grown to establish itself as an individual entity, with its own distinctive presence in the industry. Art of Living stands out, as a leader in the market fulfilling its mission to offer their customers the best products at the best possible prices.

STORE

AOL's diverse and plentiful portfolio, offers products that are not available anywhere else in the market. Their service-oriented business ethos provides the customer with unparalleled convenience and choice. Located on Galle Road, within the Plaza Complex, AOL has recently redone their flagship outlet; adopting a more modern and contemporary persona in terms of design and layout. The space has been transformed in the last few months to reflect and complement the state of the art and chic products it retails. AOL has international brands that are known for their durability and finesse, which are synonymous with AOL's core values.

TARGET MARKET & SERVICE

As its name suggests, Art of Living, does not aim to appeal to any specific type of customer but instead to the lifestyles they lead. Its retail formula is three fold; dependable, detailed and diverse. Customer care is of paramount importance to AOL and their trained and dedicated team of staff never rests. Over the years, AOL has established a firm reputation and following for having the most unique items, sold at unmatchable prices. However, the factor that distinguishes AOL from other home ware brands is the quality of the products, it has raised the bar and has set the standard for other retailers in the industry.

PRODUCTS

The range of lifestyle products offered by AOL is outstanding, from bed and bath linen to cutlery and crockery; your every house- hold requirement is available under one roof. Singular items can be bought to enhance any interior space or one can even start from scratch and purchase numerous products to create an entirely new look. There is something to tailor to every occasion from every day use to fine dinning.

AOL is by far the largest and most successful retailer of glassware in Sri Lanka (consisting of brands such as Libbey USA, Ocean

Glassware from Thailand and the Crystal Glassware Collection "Lucaris' designed by Martine Ballendat from Germany). However, over the past few years AOL has built up a strong portfolio of products that include bold, printed and classically simple bed linen

(which are locally manufactured in-house and on request can be customised for clients) of varying thread counts, duvet sets, quilted bed spreads, handloom mats, intricately carved copper lamps, storage jars, picture frames, candles, cushion covers, table runners and vases- just to mention a few. Kitchen utensils from knives, whisks, strainers, cutting boards and high quality steel items also fill the shelves.

The store features high-end brands such as The RAK tableware from Dubai (favoured by the Royal Family and utilised in world renowned hotels like Burjal Arab, The Sheraton and The Carlton), Sunnex products (chafers, coffee makers and cereal dispensers), Venus products from India (bread baskets, cocktail shakers and wine buckets), Sharadha Towels from India (as well as the novel micro cotton towels from the same brand) and Sola Cutlery from the Netherlands. In fact, cutlery is one of the core products within

AOL's vast portfolio and certainly ranks amongst the most popular purchases because of the unique, modern and stylish range available and the flawless quality it offers. The cutlery AOL showcases would be considered an essential to complete and equip the most stylish of kitchens; there are both informal and formal collections available, depending on the customers preference. Although the majority of products are imported, there are a few selective local Sri Lankan manufacturers showcased who make beautiful tablemats, ceramic crockery and hand made cutlery. This selection effectively encapsulates the essence of Sri Lankan home ware and the island's design ethos. The towels and runners are imported from India and Pakistan.

FUTURE

The long-term plan for AOL is to become a fully pledged retail franchise, with numerous outlets in Sri Lanka- providing a plethora of design and lifestyle solutions for the market. Art of Living provides customers with a refreshingly, unique retail experience, adding a whole new dimension to the concept of personalized shopping.

ART OF LIVING

33 1/5, PLAZA COMPLEX, GALLE ROAD, COLOMBO 6
TEL: (+9411) 454 1817 | FAX: (+9411) 259 8691
ARTOFLIVING1@SLTNET.LK

 
 
     
   
     
 
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